At the Prime Custom Shop, ("PCS"), we are committed to protecting the privacy of the information you provide to us. All of the information we collect about you is strictly used to process your orders, secure and maintain your course and performance storage data, and provide a convenient, personalized shopping and product use experience. Please read the additional information below for more details about our privacy policy.

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What information do we collect and how do we use it?

When you register your Prime Custom Shop product electronically, we obtain and store your product's electronic serial number, your name, mailing address, shipping address, e-mail address, user name and password, telephone number, and optional information you voluntarily submit to us, such as age range, the places you go on vacation, and how many times a year you go on vacation. This allows us to properly register your product, maintain an account for you on our website, www.primecustomshop.com, and it also helps us provide you with premium customer support.

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When you place an order, we obtain and store your name, shipping address, billing address, e-mail address, a password. For electronic purchases you make on our website, a secured third-party financial services company will request and manage your payment and personal identifying information to authorize billing charges to be posted to your credit card account. For all electronic merchandise purchases from our web site, the Prime Custom Shop temporarily retains the credit card data and personal identification information in a highly secured, encrypted electronic format only long enough to authorize your credit card to be charged using a secure third party financial services company, and your order processed.

For those customers who subscribe via our website, www.primecustomshop.com, we do retain certain portions of your electronic payment data for use only for shipping your product purposes, and only in an off-line, highly secured, encrypted, machine readable only (non-readable by human eyes) format or with a secured, third party financial services company who receives and manages your credit card number and other personal identifying information only to verify the credit card number and process transactions.

For non-electronic purchases you make via facsimile or telephone, and you provide us your credit card data and personal identifying information to authorize billing charges to be posted to your credit card account, Prime Custom Shop temporarily retains the credit card data and personal identification information only long enough to authorize your credit card to be charged using a secure third party financial service company, and your order processed. While the Prime Custom Shop has this information in its possession, your payment and personal identification information is carefully secured so that only authorized Prime Custom Shop personnel have access to and use of this information. After processing your order, your payment and personal identification information is securely purged and is not retained by the Prime Custom Shop. When you submit a support question online, we request and retain only your name and e-mail address. This allows us to promptly address your issue and communicate our response to you via e-mail.

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How does the Prime Custom Shop website protect customer information?

The Prime Custom Shop website uses the latest web security and encryption technology to keep your personal information safe. All your ordering information - including your name and address - is encrypted using a secure server for maximum security.

We do retain certain portions of your electronic payment data, and only in an off-line, highly secured, encrypted, machine readable only (non-readable by human eyes) format or with a secured, third party financial services company who receives and manages your credit card number and other personal identifying information only to verify the credit card number and process transactions. For all other electronic purchases, a secure third party financial services company receives and manages your credit card number and other personal identifying information only to verify the credit card number and process transactions. The Prime Custom Shop never retains any credit information on any of its on-line servers. When making electronic purchases, we are simply notified by the secured third party financial institution as to whether your credit card transaction is approved or declined.

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Will The Prime Custom Shop disclose the information it collects to outside parties?

No. The information we collect from you is used to service your account with us. Unless you consent, the only time The Prime Custom Shop may release account information is if we believe, in good faith, that such release is reasonably necessary to (i) comply with any mandates from governmental authorities, (ii) comply with any laws, (iii) enforce or apply the terms of any of our user agreements, or (iv) protect the rights, property, or safety of The Prime Custom Shop website, our users, or others.

How does The Prime Custom Shop website allow customers to update or change the information it collects?

If at any time you would like to change any information in your account, you may update your account information on our website by logging on with your user name and password, you may e-mail your changes to us at info@primegolfglobal.com, or you may call our Customer Service department during normal business hours. In order for us to process your changes, we must be able to verify your sending email address as your registered email address on our web site. For security reasons, you must also provide us your website user name only in any correspondence to authorize any changes. PLEASE DO NOT PLACE YOUR PASSWORD INFORMATION IN AN EMAIL TO US! A customer service representative will verify your authorization and process your changes as soon as possible.

Your consent

By using our website, you consent to the collection and use of this information by The Prime Custom Shop. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

If you have any questions about our privacy policy, please contact our Customer Service department from our Contact webpage.